The Peach Drops in:
Peach Drop 2014
Peach Drop is the Largest New Year’s Eve Celebration in the Southeast, is a 16-hour event with a full day of family fun and an evening of top-notch entertainment!
Beginning at 11 a.m., Underground Atlanta will be filled with carnival-style rides, live music, face painting, street performers and festival food. As 2014 nears, the main stage will light up with live performances and the 800-pound Peach will begin its decent just before the clock strikes midnight.
The party will continue in Kenny’s Alley until 4 a.m.! Packed full of excitement, the Peach Drop is Atlanta’s favorite way of ringing in the New Year!
Sponsors & Partners
New Year's Eve in Atlanta, powered by M&Ms Peanut, is going to be nuts - deliciously so.
Mars Chocolate North America and Underground Atlanta announced M&M’S® Peanut will be the presenting sponsor of the “25th Annual Peach Drop,” an Atlanta tradition and the largest New Year’s Eve celebration in the southeast.
The 25th Annual Peach Drop Powered By M&M’S® Peanut takes place on Tuesday, Dec. 31 at Underground Atlanta and will feature a full day of activities and entertainment, including live performances throughout the day and night. And in one of the South’s most beloved traditions, the event will culminate with the dropping of an 800-pound illuminated peach, which begins its descent just before midnight.
Beyond sponsoring the event, M&M’S® Peanut is bringing a number of surprises to the party, including a celebrity emcee and headlining performer, which will be announced later this month, as well as a unique “peanut addition” to the traditional peach drop at midnight. More.